Here Are The Best And Worst Toothpaste Brands, Ranked


Toothpaste is a product we use every day, yet many of us are likely to stick to the same brand. While some types of toothpaste promote dental health, other brands on the shelf are ineffective and should be avoided entirely. For those who are unsure of their toothpaste brand, here are some of the best and worst-ranked on the market.

Best: Crest Pro-Health Advanced Extra Deep Clean

With the term “health” in the name, it’s no wonder that Crest Pro-Health Advanced Extra Deep Clean toothpaste is one of the best for dental health.

Crest Pro-Health Advanced Extra Deep Clean toothpaste
Roberto Machado Noa/LightRocket via Getty Images

The American Dental Association gave this particular toothpaste its coveted Seal of Acceptance. It helps with cavities, bad breath, sensitivity, plaque, gingivitis, and more.


Worst: CVS Health Rapid Protection Sensitive Anticavity

CVS Health Rapid Protection Sensitive Anticavity toothpaste in a box
CVS Health

While generic brands can sometimes work just as great as name brands, that's not the case for CVS Health Rapid Protection Sensitive Anticavity toothpaste.

This product has received mostly mixed reviews from customers for not living up to expectations. It is supposed to prevent sensitivity and cavities, but ended up not having much "rapid protection."


Best: Colgate Total Whitening

colgate total whitening toothpaste on a shelf
Scott Olson/Getty Images

According to NY Mag, Colgate Total Whitening Toothpaste with Stannous Fluoride and Zinc received almost 50,000 favorable reviews. Not only is this toothpaste gentle on teeth, but it's tough on stains.

One reviewer wrote, "I have sensitive teeth, but I also like the whitening power. After trying a different brand that really irritated my mouth, I used this one and have had zero problems, and my teeth have been staying white."


Worst: Tom's Of Maine Antiplaque & Whitening

tom's of maine antiplaque and whitening toothpaste
Tom's Of Maine

One of the main reasons why Tom's of Maine Antiplaque & Whitening toothpaste received such a low rating is because of the ingredients.

This particular product contains sulfate, which is actually pretty common in toothpaste. It's used to make toothpaste foam, but it can lead to dry mouth, loss of enamel, canker sores, and more.


Best: Cali White Activated Charcoal And Organic Coconut Oil

Cali White Activated Charcoal And Organic Coconut Oil toothpaste
Cali White

One brand that has been building a good reputation is Cali White and their Activated Charcoal and Coconut Oil whitening toothpaste is a top seller.

This particular toothpaste has over 20,000 five-star reviews on Amazon. People love it for not being too harsh on sensitive teeth and for getting rid of tough stains.


Worst: Crest Complete Plus Cinnamon Expressions

Crest Complete Plus Cinnamon Expressions toothpaste

Crest is usually ranked as one of the top toothpaste brands, but there are other factors besides dental health that would put Crest Complete Plus Cinnamon Expressions low on the list.

While this particular toothpaste can prevent cavities, plaque, acid erosion, gingivitis, and more, it received a bad rating for its undesirable flavor. One reviewer compared the taste to poison.


Best: Colgate Baking Soda & Peroxide Whitening

Colgate Baking Soda and Peroxide whitening toothpaste
Justin Sullivan/Getty Images

Over 80 percent of reviewers gave Colgate Baking Soda & Peroxide Whitening toothpaste a five-star rating.

Some people were hesitant about the flavor because they thought the baking soda and peroxide would make it taste bad, but most found the mint flavor refreshing. The toothpaste is also one of the cheapest on the market and delivers on whitening.


Worst: Sensodyne Complete Protection

A tube of Sensodyne toothpaste with toothbrushes in a bathroom
Chris Ratcliffe/Bloomberg via Getty Images

Sensodyne Complete Protection toothpaste is advertised as being helpful for those with sensitive teeth, but it's important to check the ingredients in anything people put into their bodies.

Sensodyne toothpaste contains artificial sweeteners for flavor, but these can have negative side effects. Artificial sweeteners can cause weight gain, memory loss, kidney and liver complications, and headaches.


Best: Aim Cavity Protection

aim cavity protection toothpaste box

Those who need reliable protection from cavities should check out Aim Cavity Protection toothpaste. It was given the Seal of Acceptance by the American Dental Association.

Not only does this particular toothpaste protect people from cavities, but it also strengthens enamel, cleans teeth, and gets rid of bad breath.

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